2020 might be buzzing around with a pandemic, but that has not put an end to the world of tech. It is emerging with innovation, especially from the world of social media. Yes, that’s right. A lot of changes, updates and technological features are revolving around social media to make it all the more effective and useful. But are all these moves making it effective? Well, there’s only one way to find out. So let’s go ahead and read all about the latest social media tech news.
1. The Impact of the Tik Tok Ban
If you’ve been following the news lately, then you will be aware of the conflict between India and China. The two nations have been facing border issues for quite some time, and things escalated on June 15 when 21 Indian soldiers were killed. Following the same, the Indian government banned around 59 Chinese apps, including the hugely popular video-sharing app, Tik Tok. Advertisers have felt the impact of this particular move as they are trying to reallocate funds to platforms like YouTube and Instagram.
Moreover, social media app Instagram is also using the situation to their advantage as they launched Reels in India. Touted to be Instagram’s version of Tik Tok, Reels has left Indian consumers by surprise when they found the same soon after an update. But social media platforms are not the only ones that are capitalizing on the ban. The decision to pull down Chinese apps is now also being considered by the Trump Administration. Secretary of State, Mike Pompeo mentioned the possibility of the move in an interview with Laura Ingraham on Fox News.
2. Zuckerberg’s Former Aide Returns
Facebook’s former chief product officer, Chris Cox, is returning to his old position according to a post on the social media platform. Cox left Facebook in March 2019 after Mark Zuckerberg revealed a plan to transform the network into an encryption-focused messaging company. Cox joined Facebook in 2005 after he dropped out of a graduate program at Stanford University. The software engineer is known to have developed the platform’s news feed feature.
3. Spotify and Archie Comics
The world’s largest subscription-based music streaming platform has struck a deal with Archie Comics to create a series of podcasts that is going to be set in Riverdale. The series will feature its universe of characters, and the deal came into the picture after the partnership between Spotify Studios and Archie Comics went ahead in the right manner. This particular move is an ambitious one as Spotify hopes to bloom higher and gain a considerable market of followers. Apart from Archie Comics, Spotify has also made recent podcasts deals with DC Comics, Joe Rogan and Kim Kardashian West.